Object-Tracking Ads
2026
Web interactive
This project explores a playful form of product advertising through object recognition and motion tracking. When a specific product appears in the camera view, the system detects it and triggers a matching slogan together with a short ad video displayed next to the object. As the product moves, the ad interface follows it in real time, creating the effect of an advertisement that stays attached to the item in the user’s hand.
The project was trained on two products: AirPods and Nothing Headphone. Each product activates its own corresponding ad content when recognized on screen. To extend the interaction beyond recognition, the user can also say “go website” to open the product’s official website directly.
Web interactive
This project explores a playful form of product advertising through object recognition and motion tracking. When a specific product appears in the camera view, the system detects it and triggers a matching slogan together with a short ad video displayed next to the object. As the product moves, the ad interface follows it in real time, creating the effect of an advertisement that stays attached to the item in the user’s hand.
The project was trained on two products: AirPods and Nothing Headphone. Each product activates its own corresponding ad content when recognized on screen. To extend the interaction beyond recognition, the user can also say “go website” to open the product’s official website directly.